Forte Lubricants - Good Garage Scheme

Problem

The Marketing Manager at Forte was launching a new programme called the Good Garage Scheme and needed support on marketing this to target consumers throughout the UK.

Solution

Activ-step worked closely with Forte to test various media including billboards, fuel station advertising, ad vans, leaflets, radio ads and press ads. The data collected during these test campaigns was used to develop a national approach. Activ-STEP worked with Forte to plan the media campaign and then implement this campaign through careful project management. The campaign is now in its 3rd year.

Following each campaign Activ-STEP has provided a full set of statistics to enable Forte Management to see the campaign impact on objectives.

Solution

Activ-STEP have provided a Campaign Manager service which has included:

• Campaign / media Planning
• National Radio Campaigns
• Press Advertising
• Billboard Advertising
• Filling Station Advertising
• Mobile Advertising
• Leaflet Drops
• Statistics / Analysis

 

Client Examples

Good Garage Scheme

Aixam MEGA

PS4B

AMS

 

“We have worked with Activ-STEP for 3 years and have been really impressed with their service. They have undertaken the planning and implementation of our national campaign which has increased awareness and directly resulted in new business. We would highly recommend them”.

Marketing Manger, Forte Lubricants.