Portfolio
| Below you will find examples of projects we have completed.
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AMS, (BAe joint
venture) - Internal sales guide |
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This large corporate client was looking to
produce a guide for its global sales force and major partner
to highlight the selling messages and sales information for
a product solution. Activ-STEP worked closely with key people
at AMS to define the content and structure of the guide and
held a series of workshops to extract relevant information.
Activ-STEP then shaped the content and applied the corporate
look and feel to the final A5 bound folder. Activ-STEP also
delivered an interactive version of the guide for use on a
CD-ROM. |
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Forte Lubricants
Ltd. – The Good Garage Scheme National Campaign |
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This client sells engine cleaning products
to the motor trade. They set-up the “Good Garage Scheme”
to promote better standards within the trade and to help consumers
get a consistent service from a garage they could trust. Activ-STEP
has been working with Forte to deliver national marketing
campaigns to drive potential garages and consumers to the
GGS website. The last national campaign delivered a 100% increase
in traffic to the website during the 4 week period with further
enquiries from 100 garages to join the scheme. Activities
have included radio ads, press ads, billboards, filling station
ads, mobile ads, leaflet drop and PR. |
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AIXAM
MEGA Ltd – Marketing Services |
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This client is a UK subsidiary of a French
automotive manufacturer. Activ-STEP has been working closely
with this client for a period of time. Initial activity focussed
on channel development with improved dealer communications
and recruitment initiatives. Activities have included delivery
of marketing literature, online expertise, dealer packs and
direct communications. Projects have included a number of
direct mail campaigns returning up to ten times the initial
spend and Google campaigns delivering £600,000 leads
over a 60 day period. |
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Warwick District Council – Marketing
Campaign / Project |
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The project successfully completed for WDC
saw a whole range of marketing activity delivered in support
of a campaign to promote the leisure facilities in the district;
in particular the three pools and golf course. Activity included
material delivered to 54,000 homes in the area, special promotional
offers, enhancements to point of sale material and delivery
of marketing planning sessions to key personnel. Measures
on success show a 12% increase in revenue over a short period. |
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G R Mowing – Start-up marketing campaign
across the Midlands |
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Activ-STEP worked closely with the owners of
this new company to determine the best approach to a limited
marketing budget. 300,000 leaflets were distributed to homes
across the midlands during Feb / Mar, coupled with ads in
small local magazines. The campaign delivered around 500 new
clients to the company which enabled them to successfully
launch. The company now employs 5 people and is still in its
1st year of trading. |
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Private client - Fast food franchise business
case |
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A private client was looking to invest in a
well known fast food franchise. Activ-STEP worked with this
client to compile a suitable business plan which outlined
the areas of activity required to build the business and looked
at suitable locations for the business. Activ-STEP also completed
a business model to allow the client to understand the parameters
for his investment and gain an indication of potential payback
and risk. |
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Abacus Solar - UK market research for solar
energy |
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A client with a new product concept needed
to have an understanding of the market. Activ-STEP compiled
a detailed market report including numerous industry sources,
industry trends, potential applications and current and future
market size and growth projections. The research was used
to feed into a business planning exercise to justify future
product investment. |
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Investment syndicate - Business plan and
model for new business idea |
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A group of private clients needed a business
model to assess the feasibility of a new business concept.
Activ-STEP worked with key members of the syndicate to understand
the business opportunity and to gain knowledge of the key
variables. Activ-STEP then built a custom business model which
allowed the major areas of the business to be modelled providing
a view of potential return on the opportunity. |
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Private client - Marketing assessment and
plan |
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A private client looking to enhance their business
offering was looking for assistance to plan activity and focus
on some key areas of the business. Activ-STEP followed a structured
approach to understanding the client’s strengths and
focusing on some key target markets. Activity to move forward
in those markets was planned in conjunction with the client. |
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