A comprehensive internal product sales guide provides
your sales force with a concise reference to help them in selling
your products and services by informing them of the following:
- Who your target market is and how to identify them
- How to qualify prospects and opportunities to focus on
the most promising
- Which customer pains your solution addresses
- The key benefits and supporting features of your solution
- How best to position against competitor strengths and
weaknesses
- What options you have for packaging and promoting the
solution
- What opportunities there are for cross-selling and up-selling
- Where and how to get internal support
- How to deal with potential objections
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With an Activ-STEP Selling guide, you can be assured that:
- Sales staff are empowered to sell
- Information is concise and relevant
- Sales staff, senior execs and others will be aligned in
communicating consistent key selling messages
- Information is easy to assimilate because it is presented
in a highly user-friendly format
- Information is convenient and to hand with a range of
formats – web, memory stick, hardcopy
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| Can sales staff and others find all the information
they need easily?
Do you provide guidance to sales staff on how to sell a particular
solution to best effect?
Is your whole organisation aligned in the delivery of key messages
to your customer base?
To empower your sales force to sell, call Activ-STEP today on 02476 226 814.
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