Would you like more visitors to your website?
There is little point having a shop and not telling anyone it is there!
Internet advertising is the online equivalent to putting an advert in the newspaper or a sign outside your shop. Just like offline advertising, there are a variety of methods to choose from. Activ-STEP provide a full service to advise which advertising methods best suit your business and your objectives and will then plan, implement and manage an online advertising campaign on your behalf.
Some of the more popular forms of internet advertising include:
Pay Per Click Campaigns: Pay per click (PPC) advertising generates targeted traffic to your web site. Adverts are created against your specified search terms or phrases; hence you can target specific traffic. When the associated search term is entered into the search engine, your advert will be listed on the search results page. If a searcher clicks on your advert they will be directed to your site. You pay a fixed price (usually less than £1.00, often just a few pence) each time someone clicks on your advert and visits your site. You can control the budget that you wish to spend and limit it to a daily amount. You can also target traffic in a specific geographic region ensuring you get customers in a local area if required.
With PPC you can start seeing traffic to your site as soon as the campaign starts. The results are measurable and we can provide reports to show which of your adverts are giving you the best result and return on investment.
Activ-STEP will research which search terms to use, advise on the price to bid and spread of your budget, generate your adverts and can set up and manage your campaign on your behalf.
Banner Advertising refers to the placement of adverts on another companies website for a fee, usually calculated on a pay per click or price per impression basis, on popular websites. Activ-STEP will establish the best places for your banner to be displayed, across a number of different banner advertising networks, based on your target audience and budget. Displaying sites can be targeted demographically including average visitor age, interest, location and gender distribution.
Affiliate Marketing was responsible for 20% of online sales during 2008. Affiliate marketing works by selecting other web oriented business to work with (known as affiliate partners) who will advertise your products and services on their sites. The affiliate partners adverts link to your site and in return the affiliate partner may require either a reciprocal link on your site, or to be paid a commission if a sale results from a link being followed from their site to yours. For affiliate marketing to be effective it is important to conduct thorough research into the appropriate affiliate programs and organisations against a good profile of your target audience. Activ-STEP can profile you target audience, research appropriate affiliate programs and assist you to establish your adverts and start generating new enquiries and sales for your products.
To start generating targeted traffic to your site from online advertising call Activ-STEP on 024 7622 6814
